From campaigns
to experiences
For over a decade, I helped audiences discover entertainment through branding, key art, and marketing campaigns.
The landscape has changed.
Today’s audiences navigate streaming platforms, weekly releases, creators, fan communities, reviews, and an overwhelming amount of content. I became interested in how product design could make that experience simpler.
Sapphic Junkie is where I began exploring that question.
Built from the audience seat
- ›Where is it streaming?
- ›When does Episode 6 air?
- ›Who stars in this series?
- ›Which studio made it?
- ›Is it worth watching?
- ›What should I watch next?
I didn’t set out to build an entertainment platform. I was trying to solve a problem I experienced as part of the audience.
Following a rapidly growing television genre meant constantly searching across streaming platforms, release schedules, cast pages, studio announcements, reviews, and social media just to stay informed.
I wanted one place where discovering, tracking, and experiencing entertainment felt effortless.
Sapphic Junkie became my answer.
One connected workflow
Creating content shouldn’t mean switching between research, notes, AI tools, calendars, spreadsheets, publishing platforms, and analytics.
I designed AI directly into the workflow: research, organization, drafting, structured data, and publishing all happen inside one system.
Designed from the inside out
Building Sapphic Junkie meant wearing two hats.
As a content creator, I needed powerful tools that could keep
pace with a demanding publishing workflow. As a viewer,
I wanted an experience that felt intuitive, cinematic, and
effortless to navigate.
Every interaction was shaped by how I wanted entertainment
to feel, not just how I wanted software to function.
Content-Forward Design
Interfaces that put storytelling and content discovery first: the show is the hero, not the chrome.
Cinematic UX
Motion, depth and a neon-glass language that makes a production tool feel like prime-time.
AI-Assisted Workflows
AI built into the flow, dictation to drafted reviews and captions, to accelerate, not replace, the creator.
Design Systems at Scale
One token sheet and glass component kit unifying nine surfaces from mobile to desktop.
Next steps
For ten years I helped people choose what to watch.
Now I want to help them experience it.
Building Sapphic Junkie showed me that the future of entertainment isn’t just the content itself. It’s the products that help people discover it, navigate it, and stay connected to it.
That’s the work I want to do next.